Beer District
001
Introduction
001
Introduction
Client
Beer District
Timeline
1 year
Year
2023
Beer District launched Sand Trap Saturday & Niaje Fridays, a weekly event designed to elevate Nairobi’s nightlife with a 4-hour DJ set, live sports screenings, and social board games.
At Kreative Vault, we curated the in-house events calendar, designed compelling posters, and implemented a promotion strategy to drive awareness, attract diverse audiences, and increase foot traffic. We also hosted a private listening party for Joshua Baraka’s Growing Pains EP, adding an exclusive touch to the venue’s experiential offerings.
001
Introduction
Client
Beer District
Timeline
1 year
Year
2023
Beer District launched Sand Trap Saturday & Niaje Fridays, a weekly event designed to elevate Nairobi’s nightlife with a 4-hour DJ set, live sports screenings, and social board games.
At Kreative Vault, we curated the in-house events calendar, designed compelling posters, and implemented a promotion strategy to drive awareness, attract diverse audiences, and increase foot traffic. We also hosted a private listening party for Joshua Baraka’s Growing Pains EP, adding an exclusive touch to the venue’s experiential offerings.
002
Challenges
002
Challenges
The key challenge was balancing Beer District’s brand identity with wide appeal for music fans, sports enthusiasts, and casual socializers.
In Nairobi’s competitive nightlife market, Sand Trap Saturday and Niaje Friday’s needed to stand out across social media, event listings, and on-site promotions.
002
Challenges
The key challenge was balancing Beer District’s brand identity with wide appeal for music fans, sports enthusiasts, and casual socializers.
In Nairobi’s competitive nightlife market, Sand Trap Saturday and Niaje Friday’s needed to stand out across social media, event listings, and on-site promotions.
003
Results
003
Results
We designed bold, versatile posters optimized for both print and digital to showcase Beer District’s unique blend of music, sports, and games. This was paired with a targeted social media campaign and brand partner activations to amplify awareness and engagement.
Our curated in-house event calendar ensured consistent, high-quality programming that built loyalty and repeat attendance. The strategy delivered measurable impact boosting brand visibility online and offline, driving strong engagement around DJ lineups and sports screenings, and steadily increasing foot traffic. The campaign also elevated Beer District’s credibility in Nairobi’s nightlife scene, highlighted by the successful private listening party for Joshua Baraka’s Growing Pains EP, which attracted significant attention and created lasting audience connections.
003
Results
We designed bold, versatile posters optimized for both print and digital to showcase Beer District’s unique blend of music, sports, and games. This was paired with a targeted social media campaign and brand partner activations to amplify awareness and engagement.
Our curated in-house event calendar ensured consistent, high-quality programming that built loyalty and repeat attendance. The strategy delivered measurable impact boosting brand visibility online and offline, driving strong engagement around DJ lineups and sports screenings, and steadily increasing foot traffic. The campaign also elevated Beer District’s credibility in Nairobi’s nightlife scene, highlighted by the successful private listening party for Joshua Baraka’s Growing Pains EP, which attracted significant attention and created lasting audience connections.
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Get in /touch/.
Reach out to discover how Kreative Vault can support your digital goals and help elevate your brand to new heights.
Contact
+254 732 828 699
hello@kreativevault.net
Get in /touch/.
Reach out to discover how Kreative Vault can support your digital goals and help elevate your brand to new heights.
Contact
+254 732 828 699
hello@kreativevault.net
Get in /touch/.
Reach out to discover how Kreative Vault can support your digital goals and help elevate your brand to new heights.
Contact
+254 732 828 699
hello@kreativevault.net