Soma Afrika - Branding
001
Introduction
001
Introduction
Client
Soma Afrika - Branding
Timeline
1 Month
Year
2024
Soma Afrika is an EdTech company aiming to be the definitive guide to schools in Africa.
They needed a professional, trustworthy brand identity that resonated with both students and parents while visually representing their mission of education and guidance.
001
Introduction
Client
Soma Afrika - Branding
Timeline
1 Month
Year
2024
Soma Afrika is an EdTech company aiming to be the definitive guide to schools in Africa.
They needed a professional, trustworthy brand identity that resonated with both students and parents while visually representing their mission of education and guidance.
002
Challenges
002
Challenges
The challenge was to represent education in a fresh, dynamic way without relying on clichés.
The logo had to be memorable, versatile, and adaptable across digital and print platforms, while striking a balance between authority, reliability, and approachability.
002
Challenges
The challenge was to represent education in a fresh, dynamic way without relying on clichés.
The logo had to be memorable, versatile, and adaptable across digital and print platforms, while striking a balance between authority, reliability, and approachability.
003
Results
003
Results
We began with sector research to identify design gaps and audience expectations, then crafted a modern logo system using bold typography and a vibrant color palette to convey trust and energy. A secondary abstract mark, inspired by stacked books, was developed as a versatile icon for use across platforms.
The final identity is professional, engaging, and symbolic, positioning Soma Afrika as a leading authority in African education while combining modern aesthetics with meaningful storytelling.
003
Results
We began with sector research to identify design gaps and audience expectations, then crafted a modern logo system using bold typography and a vibrant color palette to convey trust and energy. A secondary abstract mark, inspired by stacked books, was developed as a versatile icon for use across platforms.
The final identity is professional, engaging, and symbolic, positioning Soma Afrika as a leading authority in African education while combining modern aesthetics with meaningful storytelling.
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Get in /touch/.
Reach out to discover how Kreative Vault can support your digital goals and help elevate your brand to new heights.
Contact
+254 732 828 699
hello@kreativevault.net
Get in /touch/.
Reach out to discover how Kreative Vault can support your digital goals and help elevate your brand to new heights.
Contact
+254 732 828 699
hello@kreativevault.net
Get in /touch/.
Reach out to discover how Kreative Vault can support your digital goals and help elevate your brand to new heights.
Contact
+254 732 828 699
hello@kreativevault.net